Knowing what customers want and the accompanying sales revenues they bring, is what keeps a company going. Yet, that momentum of prosperity can quickly come to an end and lead... Read More ...
Businesses make money by solving problems in customers’ lives. Big problems are big money. But what if your customers start having problems you cannot solve anymore? You run the risk... Read More ...
In new product design, we aim to remove pain from the customer’s life in order to create value for the customer. The customer pays for that value, thus making it... Read More ...
